Tag: Stuart Humm
Formula One risks being caught up by its rivals in the multi-million pound sports marketing battle – and could learn a thing or two from the commercial success of NASCAR, according to one expert working in the field.
Stuart Humm, who has responsibility for overseeing the commercial aspects of Shellâ€™s technical partnership with Ferrari, talks to Brits on Pole in depth about branding, sponsorship and driver management.
They’re the people you don’t usually see – the scientists and engineers whose expertise and hard work behind the scenes make reality out of Formula One’s proud boast to represent the cutting edge of motorsport. Hear them in their own words.