Posts Tagged ‘Stuart Humm’

19 Aug 2009: NASCAR’s success should inspire F1, says branding expert

Formula One risks being caught up by its rivals in the multi-million pound sports marketing battle – and could learn a thing or two from the commercial success of NASCAR, according to one expert working in the field.

19 Aug 2009: Q&A with Stuart Humm

Stuart Humm, who has responsibility for overseeing the commercial aspects of Shell’s technical partnership with Ferrari, talks to Brits on Pole in depth about branding, sponsorship and driver management.

20 Jun 2009: F1: In the Silverstone pitlane with Shell and Ferrari

They’re the people you don’t usually see – the scientists and engineers whose expertise and hard work behind the scenes make reality out of Formula One’s proud boast to represent the cutting edge of motorsport. Hear them in their own words.

 
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