Posts Tagged ‘sponsorship’

19 Aug 2009: NASCAR’s success should inspire F1, says branding expert

Formula One risks being caught up by its rivals in the multi-million pound sports marketing battle – and could learn a thing or two from the commercial success of NASCAR, according to one expert working in the field.

19 Aug 2009: Q&A with Stuart Humm

Stuart Humm, who has responsibility for overseeing the commercial aspects of Shell’s technical partnership with Ferrari, talks to Brits on Pole in depth about branding, sponsorship and driver management.

25 Jan 2009: F1: Ecclestone’s £14.5 million ensures Williams will start season

The spectre of just 16 cars lining up on the Melbourne grid at the start of the 2009 season has been averted – thanks to a £14.5 million payment made by Bernie Ecclestone to the Williams F1 team.

17 Jun 2008: F1: costs of sport are accelerating as focus changes

The costs of hosting a F1 grand prix race have grown from $11.3 million to $19.3 million in the last five years, according to an annual data report which checks out the health of the sport’s finances.

 
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    2012 F1 Merchandise from OnPole.com