A fan-powered racing team that puts its cars on track through subscriptions from ordinary supporters and support from small businesses has set its sights on NASCAR as its ultimate goal.
Formula One risks being caught up by its rivals in the multi-million pound sports marketing battle – and could learn a thing or two from the commercial success of NASCAR, according to one expert working in the field.
It’s an image almost impossible for the mind to conjure up – Formula One world champion Lewis Hamilton plucked from the high tech glamour at the pinnacle of motor sport and dropped into the brash and noisy world of American stock car racing instead.
In a news-packed week when Formula One and several other racing series began gearing up for the start of their new season, the main item to catch our eye was football-related. But bear with us.
The line-up of the US team at December’s Wembley-based Race of Champions has been announced – and it features two drivers as much renowned for aerial feats as for going in a straight line.
It’s alright for some – while several IndyCar teams struggle for sponsorship or dream in vain of adding a second car, Chip Ganassi would apparently only need to snap his fingers to put Dario Franchitti into a funded race seat.
Dario Franchitti’s debut NASCAR Sprint Cup campaign, already disrupted by poor results, broken bones and failures to qualify for races, is now over for good after team owner Chip Ganassi shut him down due to lack of sponsorship.
Dan Wheldon, thought last season to be hoping for a switch to Chip Ganassi Racing’s NASCAR program, has changed his mind and wants to stay in the IRL.
David Coulthard is not a great fan of driving stock cars or touring cars, as he revealed in a press conference that formed part of his visit to watch the Red Bull NASCAR team at the Dover International Speedway.
IndyCar fans could be about to lose a British driver to another series with an announcement expected that Dario Franchitti will be moving across to NASCAR.