Posts Tagged ‘driver management’

19 Aug 2009: NASCAR’s success should inspire F1, says branding expert

Formula One risks being caught up by its rivals in the multi-million pound sports marketing battle – and could learn a thing or two from the commercial success of NASCAR, according to one expert working in the field.

19 Aug 2009: Q&A with Stuart Humm

Stuart Humm, who has responsibility for overseeing the commercial aspects of Shell’s technical partnership with Ferrari, talks to Brits on Pole in depth about branding, sponsorship and driver management.

 
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