Superleague Formula: Liverpool FC become latest team to join
By Andy Darley
Thursday, August 21st, 2008
Seventeen down, three to go – Superleague Formula’s ambition to have 20 football-themed 750hp, V12 single-seaters racing at Donington Park at the end of this month came a step closer with the announcement that Liverpool have signed up.
The Merseyside club will join Tottenham Hotspur, Glasgow Rangers and two of the teams beaten in European championship finals by the Reds – AS Roma and AC Milan – on the starting grid.
“We are always keen to develop our range of commercial partners and working with Superleague Formula gives us an excellent opportunity to do that,” said Ian Ayre, Liverpool FC Commercial Director.
“This also provides an interesting and new dimension for Liverpool Fans to support their team in a different way and in a different sport. The opening race at Donnington is a great chance for our UK based fans to see the car in action and the short and long term plans to grow the series will reach out to our fanbase globally.”
Superleague Formula President and CEO Alex Andreu believes the addition of Liverpool will significantly boost the profile of the new championship.
“As a global sports brand, Liverpool is one of the biggest names in the world,” Andreu said.
“Donington Park is only a couple of hours from Liverpool and we are really looking forward to hearing fans break into “You’ll Never Walk Alone” at a motorsport event.”
Related posts:
- Superleague Formula tickets go on sale: don’t all rush at once
- Superleague Formula hits Donington (photo gallery)
- SLF: Two British dates – and a clash with A1GP
- SLF: Could Liverpool grab an unlikely last-gasp victory?
- Superleague Formula: Tottenham Hotspur and Ryan Dalziel sign up
Read more about Alex Andreu, Liverpool FC, Superleague Formula.
This entry was posted on Thursday, August 21st, 2008 at 9:53 pm and is filed under Superleague Formula. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Author: Andy Darley. Ex-journalist, fan of David Coulthard and anyone who ever drove or tested for Minardi and didn't say rude things about the team afterwards. Owns a Triumph Spitfire and hopes that, one day, it'll be on the road again. Andy has written 606 articles for us.
