Posts Tagged ‘Shell Motorsport’

13 Mar 2010: F1: The British boffins powering Ferrari past the refuelling ban

On the eve of Jenson Button’s championship defence, we look at how the scientists at the Shell Technology Centre in Thornton, Chester, are working with Ferrari to show him a clean pair of heels.

19 Aug 2009: NASCAR’s success should inspire F1, says branding expert

Formula One risks being caught up by its rivals in the multi-million pound sports marketing battle – and could learn a thing or two from the commercial success of NASCAR, according to one expert working in the field.

19 Aug 2009: Q&A with Stuart Humm

Stuart Humm, who has responsibility for overseeing the commercial aspects of Shell’s technical partnership with Ferrari, talks to Brits on Pole in depth about branding, sponsorship and driver management.

20 Jun 2009: F1: In the Silverstone pitlane with Shell and Ferrari

They’re the people you don’t usually see – the scientists and engineers whose expertise and hard work behind the scenes make reality out of Formula One’s proud boast to represent the cutting edge of motorsport. Hear them in their own words.

20 Jun 2009: Silverstone, the morning after the night before

It was quiet in the Ferrari garage – first practice was over, second was some way off, and team members were buried deep in their motorhome offices and meeting rooms, planning who-knows-what technical wizardry. For a team supposedly engaged in tearing Formula One asunder, there was very little evidence of turmoil.

 
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